Adéy Soile released a new campaign called “More Than A Bloom” that celebrated the strength of the woman. The pictures were shot along with a short film, which was produced by Lala Akindoju , the campaign profiled the eight powerful women, showing us what their day to day looks like in varying careers from oil and gas to media. Each of the film’s participants wear chic, work wear appropriate pieces by Adey Soile. According to the brand: Adéy Soile prides itself on supporting and striving to empower women to be the best versions of themselves and achieve all they can through our timeless pieces and our message.
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The theme for this year was “More Than a Bloom” which means that we are more than just a pretty rose/flower, we are strong with deep roots able to lift up others. This campaign depicts these women in their everyday working environment.
The collection used during this campaign produced by Adey Soile will be sold throughout the Month of March and 40% of the proceeds of sale will be donated to WARIF (Women At Risk International Foundation) a charity that supports the rehabilitation of young women who have suffered sexual and physical abuse.”
Creative Direction: @lalaakindoju