The world is ever evolving and this is seen as a localised approach to advertising is used in this campaign for Lacoste by Persianas Retail. Persianas are the owners of premium distribution licenses for Tommy Hilfiger Nigeria, Puma, MAX SA, Lacoste, Hugo Boss and lots of other brands.
The brand used Nigerian Media girl Stephanie Coker Aderinokun and Nigerian rapper Vector the Viper for a campaign featuring Lacoste’s iconic polo shirt in celebration of World Friendship Day.
The campaign images were accompanied by cute videos where both stars share a few fun anecdotes about their BFF’s. According to the brand:
We all know that we are nothing without our friends. So, to celebrate World Friendship Day, we captured fond memories of the beautiful TV host & entrepreneur @stephaniecoker.
Enjoy the heartwarming and humorous stories about their closest nearest and dearest they shared with @lacoste.
Watch the video below
Photography Ademola Odusami
Videography; Edgard Leroy for Persianas Retail (@prl.nig)
Makeup; Inglot Nigeria (@inglotnigeria)
Creative Direction; Bella Adeleke for Persianas Retail Limited (@prl.nig)