Rumors began circulating back in March that Rihanna was expanding her Fenty empire to include a lingerie line. Now, the Barbadian popstar’s social media campaign teasers have come to an end, and RiRi fans around the globe can officially buy her Savage X Fenty underwear collection.
“It was important to me to push the boundaries, but also create a line that women can see themselves in,” Rihanna said of the project, which is underlined with her mission to celebrate fearless individuality and broaden the definition of what is beautiful. “I want to make people look and feel good, and have fun playing around with different styles.”
In total, Savage X Fenty will comprise 90 pieces of lingerie, sleepwear and accessories, including four capsule collections. The core collection, dubbed “On the Reg”, includes everyday essentials, like T-shirt bras and “undies”. The “U Cute” line boasts the lacy pieces debuted on Rihanna’s Instagram, including a selection of femme-in-the-front, frisky-in-the-back bikini-cut knickers, and the “Damn” range is all about sassy bodysuits, suspenders et al. But, for the ultimate bad gal, there’s the “Black Widow” selection, which the brand describes as “risqué and ultra sexy.” Half-cut bras, open-back bikini bottoms and marabou embellished jumpsuits are all on offer. “There are really no rules with lingerie,” she explains. “Cute and edgy can live in the same collection. The line dares you to try something new while completely remaining authentic to yourself.”
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Inclusivity has been a benchmark of all Rihanna’s previous endeavours, and Savage X Fenty will be no different. Bras will be available from a 32A to 44DD, with lingerie, underwear and loungewear coming in sizes from XS to 3XL. The campaign stars, including Slick Woods and plus-size model Audrey Ritchie, are indicative of the fact “savages come in all shapes and sizes”. International shipping will also be available to 210 countries so “savages” all around the world can shop the collection.